Intelligent marketing starts here
AdMetrics Media is a full-stack programmatic advertising company specialising in Display, Video, Mobile and CTV, by connecting advertisers and publishers in real time.
Publishers
- Increase fill rates and CPM
- Lift premium and remnant inventory
- Access global demand partners
- Bespoke brands and ad quality
Advertisers
- Use advanced targeting tools
- Target verified safe inventory
- Run campaigns across all formats
- Enable PMPs (Private Market Place)
RTB stack
Leverage Programmatic RTB technology to focus on performance, scale and transparency in a brand safe environment
Programmatic advertising
The programmatic Real-Time Bidding (RTB) advertising industry is a dynamic and technology-driven sector within digital marketing, where ad impressions are bought and sold through automated auctions in real time. This ecosystem connects advertisers, publishers, ad exchanges, demand-side platforms (DSPs), and supply-side platforms (SSPs) to facilitate efficient, data-driven ad placements.
When a user visits a website or app, an auction occurs in milliseconds where advertisers bid to display their ad to that specific user, based on 1st party and 3rd party data such as browsing behaviour, location, and demographics. The highest bidder wins the impression, and their ad is instantly displayed.
This type of Programmatic RTB offers significant advantages, including precise audience targeting, cost efficiency, and scalability, making it a dominant force in online advertising across display, video, mobile, and connected TV channels. At AdMetrics Media, we leverage this technology to bring efficiencies to advertiser campaigns and greater yield to publisher inventory.
Publishers
For publishers, we offer programmatic Real-Time Bidding (RTB) offers a powerful way to monetize digital content by selling your ad inventory through automated, real-time auctions and private market places (PMP), instead of relying solely on direct sales or fixed-price ad placements.
By leveraging global demand partners we enable advertisers to bid on inventory based on detailed targeting. We combine the auction with yield optimisation to increase the performance of premium and remnant inventory.
This system maximizes revenue potential for publishers by increasing competition for ad impressions and allows for more efficient inventory management.
For advertisers, the programmatic Real-Time Bidding (RTB) advertising industry has revoltionised how digital ad space is purchased, offering a fast, data-driven, and highly targeted approach to reaching audiences.
We offer advertisers access to a vast pool of brand safe inventory across websites, video mobile apps, and connected devices. Each bid is based on user-specific data—such as demographics, interests, behaviour, and location—enabling advertisers to serve personalised ads to the right person at the right moment.
Advertisers
RTB Technology stack
Using Programmatic technology enables us to play a critical role in delivering the winning ad creative, tracking impressions, yield, clicks, and other performance metrics and integrate with global partners. Additional technologies like fraud detection tools and brand safety filters are layered in to ensure ad quality, user safety, and campaign effectiveness. Together, this tech stack enables advertisers to reach highly targeted audiences at scale while allowing publishers to optimize yield from their inventory.
About
At AdMetrics Media we enable digital advertising, bridging the gap between advertisers and publishers through intelligent, real-time programmatic solutions. Our full-stack RTB platform empowers businesses to optimise ad performance, increase revenue, and scale effortlessly with full transparency and control. Whether you’re looking to monetise your content or maximize campaign ROI, we provide the technology and support to help you succeed in today’s fast-paced digital ecosystem.
Join us and take your advertising strategy to the next level.
Contact AdMetrics Media at: info(at)admetricsmedia(dot)com
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