Audience Targeting represents the ability to target the highest proportion of online users that are interested in engaging with a product or service in real time.
Traditional online advertising, using a shotgun approach to message an audience, has been eclipsed by high performance tools that measure the behaviour and interest level of users anonymously. This distinction is important, because all online campaigns are ultimately measured by their ROI and by using targeting with intelligent algorithms, this gives a significant uplift on ROI and a compelling reason to change.
How is this possible? There are a number of factors which have now allowed Audience Targeting to gain traction. Lower Data Storage costs, combined with high-speed fibre connections across Cloud Technology with low latency allows massive amounts of data to be analysed, processed and delivered within 100ms. This speed is important because delivering the correct impression to the correct user in time is the foundation of successful Audience Targeting.
AdMetrics Media provides this next generation, market-leading infrastructure to empower Advertisers and Agencies with intelligent tools to measure the likelihood of audience segments engaging with their online campaign. This creates a deeper understanding of the consumer base that are attracted to Advertiser Brands and messaging, all from one single interface.
We integrate with all of the major Global Real Time Bidding (RTB) Exchanges and Aggregators, which gives our customers access to 9 out of 10 online users within the UK, Europe and N. America.